I realized earlier today that I needed to wrap Cesar’s birthday present which I have been hiding in my office before I take it home (trying very hard to keep it a secret!). I had looked at wrapping paper at the store the other day and didn’t really see anything I liked. Everything was either too Christmasy or just too cheesy so I decided to go for an oldie but goodie….news paper recycling! Yeah this isnt nothing new of course, we’ve all wrapped presents in the comic section, but I decided to go for something a bit funkier.
I grabbed a copy of SF Weekly that was lying around the office and flipped through it. The nice thing is that most papers now have full page color ads which can make for some pretty awesome patterns. I found an amazing full page H&M ad and decided to use it for the front of the package. This is the result (please pardon the shitty camera phone quality pictures).
I personally think it came out pretty awesome and much more exciting than neon balloons. The key is to pay attention to how you place the paper on the package. Focus on the front first but also make sure the back is engaging. I like the way the text, strip club ad (hehe couldnt resist throwing that one on there) and runoff from the H&M ad make a nifty geometric pattern. As a designer I love using text as pattern and textures, so remember that you dont have to have a picture to make an interesting image.
Im thinking of wrapping all my Christmas presents this year in newspaper wrapping paper, I think its a lot more creative than regular wrapping paper and of course eco-friendly and economical (bonus!). Plus with the holidays that means there will be tons of full sized holiday ads being printed so I should have no shortage of interesting material. I really want to play with making bows out of the newspaper as well….I’ll have to get back to you on that one after some experimentation ;)